Disney Online Continues Its Digital Dominance as the #1 Kids and Family Online Destination, Breaks Traffic Records in First Quarter 2008
Disney Online, the longstanding No. 1 destination on the Internet for kids and families, continued its digital dominance for the first quarter of 2008, breaking all previous quarterly traffic records with an average of more than 27.3 million unique visitors per month. First quarter 2008 marks the one-year anniversary of the complete redesign of Disney.com and audiences have responded to the new online offerings with a 22 percent increase year-over-year in average monthly visitors to Disney Online (2007 vs. 2008 Q1 average monthly uniques). Disney Online's quarterly traffic record was also well above its closest competitor, Nickelodeon Kids & Family Network sites.
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